Welcome to Baobab!
We’re thrilled you’re here! If you’re looking for a fresh, nuanced perspective on Africa, you’ve come to the right place. Every week, readers in 125 countries explore our newsletter for captivating stories that go beyond what mainstream coverage typically offers.
Why Baobab?
A Unique Lens on Africa: We don’t just rehash headlines. We spotlight the undercurrents—transformative business ventures, cultural gems, and political shifts—that are often overlooked elsewhere.
Thrice-Weekly Curation: Three times a week, we share a curated selection of must-know African stories, insights, and reflections. No fluff, no filler—just carefully chosen narratives that illuminate Africa today.
Money Matters (Mondays): On Mondays, you’ll find a concise snapshot of all things money related so that you can keep up with Africa’s economic story in full.
Celebrating African Wisdom: We wind down each edition with a nugget of wisdom—an African quote that inspires, provokes thought, or simply reminds us of the richness of our shared heritage.
Just like the iconic Baobab tree, our newsletter serves as a gathering point—a place where today’s leaders and tomorrow’s changemakers connect with the heart of Africa’s story. And it’s completely free, so anyone can join in at any time.
How You Can Help
If you find value in Baobab, the best way to support us is by sharing it. Forward the newsletter to friends, family, and colleagues—or post about it in your favorite online community. Every share helps us grow and sparks a deeper conversation about Africa’s present and future.
Thank you for reading, and welcome once again to Baobab!
— The Baobab Team
